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May 30 2019
Do you have a LinkedIn profile but don’t really understand how to use it? Or did you get one because someone said you should, but you’ve done nothing with it since?
LinkedIn is a valuable resource for people seeking new positions and recruiters alike. Your profile is a window into your professional persona for potential employers so it’s important you keep your profile up to date, add your experience and actively use the platform to your best advantage… but what is that and how do you cut through all the info to find the key facts?
This is where we come in, we have trawled through the statistics to pick out our top 4 facts that will make you consider how you use LinkedIn.
FACT 1 – More than 90% of recruiters use LinkedIn regularly. (In our office 100% of Recruiters use LinkedIn daily.)
If you’re seeking a new role then connect with the right recruiters, we post new positions on our Company LinkedIn Page nearly every day so make sure you’ve connected with us. Each of our team have a specialism so visit the Meet The Team page, you can connect to their LinkedIn profiles from this page.
FACT 2 – LinkedIn profiles with photos get 21 x more views and 36 x more messages.
We speak to many people who say that they won’t accept invitations from profiles without a photo. It doesn’t need to be a professional headshot but a picture of you looking professional is important. What’s the difference? An image of you at work, in your work uniform or simply looking smart on your leave time is a good image. Pictures of you on a wild night out or holding giant steins of beer is perhaps less desirable for a potential employer so think about the image your picture portrays before you hit save.
If you add a photo you will get more views and more messages, but you also need to put the legwork in.
FACT 3– LinkedIn has over half a billion users and continues to grow year on year.
Their current goal is to hit 3 billion active users, that’s a large chunk of the 7.53 billion world population. These users are spread globally across every industry, you will be able to connect with the right people on LinkedIn.
FACT 4 – 61 Million LinkedIn users are senior level influencers, 40 million are in decision making positions.
Talking of the right people – 40 million users are in decision making positions, such as our recruitment team. They’re the ones who assess your applications and decide if you’re suitable to be put forward for the positions they have available. Also consider that the head of the company that has the vacancy you’re applying for is likely to be on LinkedIn – does your profile represent the best professional version of you? Would you hire you?
Bear in mind all your new connections will undoubtedly look at your profile – is it looking its best or should you be doing a digital spring clean?
We hope this has been helpful, we are looking forward to seeing your new profile pictures soon!